Consolidation of web services is the next big thing on the web and OnlyWire is on the bandwagon providing a service that allows one bookmarklet to take the place of 19 others.
Online bookmarking really took off once del.icio.us hit the web. del.icio.us offers a way for users to store all of their bookmarks in one place on line, sharing of bookmarks with friends, and also allowed a way for users to check out what their friends were bookmarking. Since the launch of del.icio.us there have been a countless number of other bookmarking sites to hit the scene such as Blue Dot, Furl, Diigo, Spurl ect. You may have developed a favorite amongst all of these different offerings, but what if you could use nineteen different bookmarking services through only one? That is precisely what OnlyWire allows you to do.
OnlyWire provides users with a bookmarklet which is tied into nineteen different bookmarking services. Once you add something to OnlyWire, that bookmark is then added to each one of the other nineteen bookmarking services you actively have an account on. Note what I just said. You must have an active account on one or more of the nineteen bookmarking services that OnlyWire is tied into if you want your bookmarks to be published on those sites.
You may be wondering why anyone would ever have nineteen separate accounts on nineteen separate bookmarking sites? Having an account on each of those services and then using OnlyWire to publish to all of them at once allows podcasters, bloggers and content producers to easily expose their content to a wider audience. I’m not saying that you should be exclusively using this service to only bookmark your content because that is a form of abuse, but there is nothing wrong with occasionally tagging your own content every once and awhile. This will generate an increase in traffic on your end and having your content on those nineteen services provides at least nineteen more back links to whatever site it is your promoting.
Creating An Account:
Creating an account is pretty simple. Provide a username, password, type in the associated CAPTCHA image text and off you go. One thing worth noting is that OnlyWire will automatically bookmark OnlyWire.com and the OnlyWire Sponsor site on each of the bookmarking services you are participating with. The good news is that OnlyWire will only bookmark the Sponsor link once.
The Boring Part:
Once your account is created, it will automatically be logged into OnlyWire.com. Near the top of the SERVICES page, you will see an area designated for BOOKMARK TOOLS: These tools are the actual OnlyWire bookmarklets you will need to use to publish items to your account. Unlike Blue Dot, OnlyWire allows you to bookmark pages that contain Frames and ones that don’t. Most sites however, are generally void of frames so you’ll most likely only use the Save Page (NO FRAMES) bookmarklet. On a funny note, OnlyWire uses the acronym (STD) to describe the bookmarklet that saves pages with no frames. The bookmarklet is safe to use, so don’t worry about catching anything!
Also on the SERVICES page their will be two columns of text boxes, one for usernames and the other for passwords. Each set of boxes is for a particular bookmarking site. Be sure to fill out the appropriate details for each service your apart of or the OnlyWire bookmarklet will be unable to post to those sites. This would be a good opportunity for you to create accounts on each site you don’t already have one with by clicking on the link to the left of the text boxes. I managed to create accounts on all but five of the services listed. Those sites I couldn’t register with were apparently having some account registration issues that prevented me from getting an account. If this happens to you, just skip them.
Using The BookMarklet:
Using the bookmarklet couldn’t be any easier. Once you come across a piece of content on the web you would like to bookmark, simply click the Bookmarklet button in your browser. Usually the title and the website link will appear automatically. Always add tags to your items. These tags play an important role as they allow members of each bookmarking site to find your content. Think of tags as keywords and keyword phrases that users would type into a search box to find your content. You can choose whether to keep your tags private or not, but if you want to shoot yourself in the foot be sure to mark them as private. You don’t have to, but it is generally a good idea to put in a snippet about the particular item you are bookmarking. Those who find your content will be grateful for the short description.
OnlyWire is a great service as it allows users to consolidate at least 19 bookmarklets into one. Not only does this save time and energy but it could potentially help you clean up your browser window by allowing you to get rid of the individual bookmarklets you may have from different bookmarking services. As I registered an account to all of those services I didn’t have an account on, I noticed that each one came with it’s own browser plugin/bookmarklet which would of made my FireFox browser a mess.
Using OnlyWire in the proper way should really benefit web masters as it allows them to really push their content to a wider audience. As noted previously, if you use OnlyWire to only bookmark content on your own site, you are generally abusing the service which puts your account at risk of being suspended or banned. Bookmark your own content sparingly. Also try to play an active role in these social bookmarking communities by adding users as friends, sharing bookmarks, bookmarking the same things your friends are bookmarking ect. After all, it wouldn’t be Web 2.0 without having a good bit of social interaction within a community.
If you would like to learn more about OnlyWire, I suggest downloading and taking a listen to Pete Balasch’s episode 15 of the Internet Marketing And SEO Tips Podcast. This episode covers OnlyWire and why web masters should seriously consider jumping on board and using the service.
If you prefer one bookmarking service over another, please tell us why in the commenting section.