Those of you who have been following my progress as a writer know that at about this time last year, I had a great opportunity come my way thanks to a referral from a friend where I was offered to write for Performancing.com. The pay was great compared to anything I’ve ever seen before. However, it didn’t take long to realize what I had stepped into. After working with Performancing for two to three months, I started to come up with ideas and ways to reinvigorate the brand/community/site. What I proposed was a radical change to the way things were done. I was filled with ideas and motivation to turn things around. My ideas were noted and passed around but progress was slow. While a redesign for Performancing has taken place on a platform that at some point the site will be migrated to, the site is where it was a year ago.
I wish I could just publish the email I sent this morning which clearly illustrates my frustration with the site but I don’t feel that would be in my best interest. However, I feel I can post a quote from it.
Ultimately, Performancing.com in its current iteration is a bottomless pit. Or an empty auditorium. I’ve been waiting for someone to bust my ass for lack of production or lack of enthusiasm but I’d pay to see anyone get enthused about this site now adays. Then I’d have to wonder what kind of shrooms they ate.
In my mind, Performancing would turn into an awesome site if there was a team of people writing for the domain. Each one of these people were so called experts are at least, in the know for a particular CMS/publishing platform of their choice. So, I’d fit the bill with WordPress, someone could do MovableType, someone could do Joomla, etc. Sure, it sounds like CMS Wire, but they do newsy posts. Our goal would be to help bloggers succeed using these publishing systems and doing this as a team. Think about the mini competitions we could have with one platform versus another. I think their would be endless content creation opportunities and the audience I think would love it. Top it with a forum, a podcast, maybe some screencasts, and wow, what a helluva resource for bloggers of all types. That’s what I would turn Performancing into if I had the cash and know how.
There are plenty of lessons to be learned from Performancing.com, especially regarding managing a site. Because the site has exchanged hands at points in the past, has cared more about content generation versus all other aspects of the domain, and no continuous maintenance, we now have a site with a huge six year archive, a bunch of spam user accounts, comments, and blog posts, not to mention stuff on the built in forums all of which make it difficult to do anything with the site. It’s one of those situations where I’d like to just reformat and start over but you can’t because the archive is the only saving grace of the domain.
I know they are currently in the migration phases to move from Drupal to WordPress and that will most likely solve half or more of the problems associated with the site, just as long as most of the crap is not migrated over as well.
It doesn’t matter how much you pay me to write on your site. If 90% of comments are junk, I have no idea if someone links to the post or not, I’m stuck with a platform that sucks, there is little to no way to build community or loyalty around the site, eventually the writer is going to burn out and wonder what the hell is he doing wasting his time going upstream rather than with the flow. I’ll no doubt miss the $1,000.00 a month in pay but being able to bust my ass and reap the rewards which is more than just cash coming in is worth more to me in the long run.
Now can someone point me to the soup line?