Matt Dickman, host of a self produced series called MarketingProfs has created a video which explains what the term AjAX means. Not only does he give you the definition of the term, but he explains how it works using an easy to understand real-world example. I thought it this may be helpful to anyone out their who still doesn’t understand the concept of AjAX.
Author: Jeffro
Steve Ballmer On Search And More
This is a video clip of John Battelle asking Steve Ballmer questions relating to search. Steve describes search the way he and Microsoft sees it. In his outline of a successful search strategy, he pretty much describes the way Google does it. Go figure! It’s an interesting interview that goes beyond search. For example, John asks Steve if they are making money through their deal with Facebook.
Free Chat Bubble PSD Resource
Aaron of PhotoShopCandy.com has released a free PSD file which contains a slick looking chat bubble. You know, the ones that look like comic book captions. This bubble would look great in online ads, comics, or an animated gif of someone shouting every Web 2.0 buzzword known to man. If your into this sort of thing, be sure to check out his post and download the PSD file. Here is what the chat bubble looks like.

The Truth Of The Social-Networking Space
Came across this in my feedreader. I thought it was hilarious and clearly illustrates the beauty of the social-networking space. HERE TODAY, GONE TOMORROW, MOVE ON TO THE NEXT ONE. This comic was created by Dieselsweeties.com

51 Creative RSS Buttons
Bloggers Journey has an interesting post today which is nothing more than 51 different RSS buttons that you can use on your blog. They range from the typical RSS orange square to the huge RSS orb. Do you find it weird that I don’t have any big orange RSS icons on this blog? I guess I’m different that way.
At any rate, here are some of the icons featured on the site.
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AddToAny Bookmarking Widget
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Looks like the WordPress Plugin called ShareThis has some competition in the form of a widget. AddToAny is a service that you can use to make it easy for your visitors to subscribe to your content. Creating a button for your site is easy. There are two types of buttons you can make. One for your specific webpage or, for your RSS feed. For my example, I’m using my RSS feed.

Once you type in your information, you can obtain the javascript code by clicking on the GET BUTTON CODE button. Here is what my example looks like: ![]()
Once of the cool things about this button is that when you hover over it, a big list of bookmarking services are presented as links. This makes it easy for you to cover alot of ground by using one image, instead of having a different image for each service which would make your blog look like a mess.
AddToAny works pretty much in the same way that AddThis.com works. AddThis.com is the one I use and have used for quite some time. I use that in conjunction with ShareThis so there shouldn’t be any issues in saving a particular item on this blog to a bookmarking service or feed reader of your choice.
a2a_linkname=”Jeffro2pt0 – A Blog About Stuff”;a2a_linkurl=”http://feeds.feedburner.com/Jeffro2pt0″;
Interview With Mark ‘Rizzn’ Hopkins

Mark Rizzn is a contributing editor over at Mashable.com He’s also the host of a popular podcast called Daily Politics And Tech with his co-host Art Lindsey. I’ve sort of known Mark since the days of him doing his podcast Live on Talkshoe. Mark is moving up in the world of New Media and online Journalism so I thought I could talk him into doing an interview that sheds some light on how he’s reached this particular point of his career. Thanks Mark for doing the interview, enjoy.
Jeff: Please tell us a little bit about yourself.
Mark: I’m a jack-of-all trades, in a manner of speaking. You name the tech job, and I’ve probably held the title at one point. I started out running a BBS when I was a kid, and graduated to Internet Tech Support when it came to town. I dabbled in web design for some fairly well known firms (Group M7 and Satima). I worked for Apple for a short time on the assembly line, and I helped deploy one of the first cable modem systems in the USA (using a now defunct product line from Terayon). I worked at Nokia for about a year in the Digital Services department, where my team wrote the first protocol for transferring custom ring tones from computers to phones via SMS.
After the tech bust and 9/11, I did a stint for WABC in NYC as a “Cyber War Correspondant,” reporting mostly on the various digital issues facing America in the new post 9/11 world. Then when the tech market began to bounce back, I ran the gamut of startups, working at various levels of executive managment (from CTO to CFO) for handheld software and hardware firms, an online travel firm, and online credit service firm.
Somewhere in there, I decided that the risky world of startups (not based on my own ideas, at least) just wasn’t for me, so I turned to full time online journalism with blogging and podcasting, and never looked back.
Aside from what you can find out on my Wikipedia entry (which is horribly out of date, BTW), I’m a newly converted family man. I’ve been married a year to the most beautiful woman in the world, have a brand new son that is six months old, and a six year old stepson.
Jeff: How long have you been a part of this thing we like to call, New Media?
Mark: I guess you could say I was New Media before New Media was cool. Back when I was knee-high to a webserver, I ran a local e-publication called JBM. It was mostly the random musings of the local BBS scene in East Texas, but we also distributed shareware, and reported on general technology news as well. This was about the time that magazines were into the trend of distributing 3.5″ Floppies with their paper issues, and here we were a full fledged graphical point and click magazine contained on a 3.5″ disk. We came inches from getting a distribution deal with Ingram Periodicals before my BBS buddies tired of waiting for that magical Dot Com money to start rolling in, and in essence folded the project.
In the present incarnation of what you could call New Media, I’ve been at it coming on ten years in December as a blogger, and I think around five or six years as a streaming radio host/podcaster. I’ve only been full time at it these last couple of years, though.
Jeff: I noticed you also do a Daily Politics And Technology podcast. How long have you been doing this podcast and what was your inspiration for doing it?
Mark: Art Lindsey and I have been doing this particular incarnation of the podcast for less than a year (we do the show five days a week, and we’ve just finished recording episode 171 today). Art and I have been working together for several years prior, though, through RantRadio. I first came on there with a call-in comedy/variety program called the “Mark and Darrell Show.” After that show ran it’s several year course, I did a solo political show called “I’m Right.” When Art joined me, the program went semi-daily, and we renamed it “Out in Right Field.” We did a few months of that, and then took a sabbatical until the current incarnation of RizWords was born.
Jeff: Congratulations on your position as Editor at Mashable.com. Tell us a little bit about what it’s like to work and write for one of the most popular sites on the net?
Mark: Thanks! It’s really a hoot to get to work over there as a Contributing Editor. The schedule can sometimes be grueling, especially trying to keep pace with Kristen. :-p
In all seriousness, I enjoy it so much that I don’t think I’ve even had time to post to my personal blog in a couple weeks. There’s very little I want to say that the editors won’t let me put out there, so aside from the occasional picture of my kids, it’s very much the same thing I’d be doing without getting that fat Mashable! money. Don’t let Pete know I said that, though. :-)
Jeff: Your a reporter and because of your position at Mashable, your right in the middle of the Web 2.0 craze. What are your thoughts regarding the Web 2.0 phenomenon?
Mark: The last week and a half is a great example of the wide variance in the highs and lows of Web 2.0. Today is most undoubtedly a low point, as there was as several people put it, “an over-abundance of news barely fit to print.” Then you look back to last week, when we had Android and OpenSocial news dominating, as well as very big Facebook discussion looming large. It’s exciting, but then it’s also disheartening to have to a week later do write-ups for knock-off services because no one else is announcing anything newsworthy.
All in all, it’s one of the most exciting times and places to be a journalist. This, for me, started with the podcast but was even more magnified with the job at Mashable – it’s the ability to speak with, at a moment’s whim almost, just about anyone in tech I care to talk to. It’s a matter of tracking down the number to the CEO or pundit I’d like to get an opinion from, and hitting the record button on my phone.
Jeff: For sites like Mashable and TechCrunch, it’s all about the information sources. What sort of tips or tricks could you give out to others who are looking for original sources of information to publish on their own sites?
Mark: First of all, RSS. That’s your staple and fall back position. If you’re not getting your news from RSS, you’re wasting immeasurable amounts of time. My personal favorite reader (and I’ve used nearly all of them) is Google Reader. Also, stay away from feeders that try to find the news you’re interested in for you. You do that, and you’ll very easily miss the diversity of opinion in the lesser known blogosphere.
Secondly, pay attention to podcasts. Pick a cadre of podcasts that suits your market, and listen religiously while you work. It not only informs, but helps stimulate original thought, as more ad hoc analysis tends to take place on your better podcasts.
Lastly, but certainly not least, you need to be on Twitter, and you need a wide base of people on your list. The large group of people helps you not only promote your work, but gives you tips on what’s going on out there on the ground. The quake story I did for Mashable scooped the San Jose local news by ten minutes, and CNN by two hours. I owe that entire story to Twitter – someone from my list mentioned “Quake!”, which then cued me to track the “quake” and “earthquake” keywords. Within seconds, I had every bit of important information about the quake, which then allowed me to blog it.
Jeff: Your podcast is filled with great information on two topics that seem to blend well together, not to mention, there is an insane amount of interests for both. Do you mind telling us your daily routine that helps you prepare for the podcast?
Mark: Well, my daily routine has evolved into mostly just surfing the feeds voraciously. I grab my morning cup of coffee, and try to catch up on the thousands of feed items that somehow pile up between the hours of 2 AM and 10 AM. I have about three queues I tag things as – one is my shared items feed. That ends up on the link blog on my front page. Other stories more suited to a Mashable write-up only go to a private “Mashable Stories” tag for later review. Around noon, I take the previous 24 hours of shared stories and comb through them to find the best ones for use on the podcast.
The thing I love best about the process (and I’ve been told that this is technically called Web 3.0 functionality, but whatever), is that the feed goes directly into my Tumblr account, which is then the public face for the show-notes – no muss no fuss.
Jeff: Do you have any history in broadcasting or journalism that you think has helped you get to where you are today?
Mark: Well, having been at it off and on at various levels of professionalism and amateurism for around 15 years does provide a wisdom and second sense about it, but quite honestly, the whole process has come naturally from day one.
Independent journalism is a different animal, and you need to be open to it leading to things to help string you along financially. Consulting is a hand-in-hand job to independent journalism, when you’re starting out. If you can’t be good at business and marketing, you need to find someone who can educate you and partner up with you.
In college, I actually did major in journalism for a semester, but to be quite honest, I learned more about the business through self-education and bootstrap experience. My best advice for those wanting to get into independent journalism is to do a bit of careful research, but mostly just jump right in and try it.
Jeff: Thanks Mark for taking the time to answer those questions. Please take this opportunity to say anything you’d want to get off your chest or something you want the public to know
Mark: Not much I need to say other than what you asked already. Just pay attention to the good things on the horizon over at Mashable! and the RizWords podcast! You can find the podcast at http://feeds.feedburner.com/rizwords and of course Mashable! over at Mashable.com
iCache – Your Wallet Replacement

The next time you go shopping for a wallet, think about how nice it would be to replace all of that plastic your carrying with one card. That’s precisely what iCache will allow you to do, once it’s released. The iCache keeps a copy of every card you have programmed into the device and will program the dynamic magnetic strip when you select that particular card.
How It Works:
The iCache will most likely be available first through banks, then through retail locations. After you receive your iCache, you have to register your finger print and the cards you would like to have programmed into the device by plugging it into your PC through a USB cable. The software will prompt you for your card numbers and expiration dates which will then be saved on the iCache device itself. Then, when you reach the cash register, place your finger on the print scanner, navigate to the card to want to use and activate it. The magnetic strip will be programmed for that card, will eject out of the iCache card holder and can then be used to swipe at the terminal. Here is a video I found that goes into a little more detail in to how this thing works.
Security:
You can’t talk about the iCache without highlighting the aspect of security. If you lose the device, it will be no good considering you need to use your finger print before it can be activated. According to iCache, if the device is tampered with in anyway, the data will be permanently deleted. If you choose to store all of your credit card data online with iCache, you can simply plug in your iCache device into your PC and the data will automatically be restored. Notice how I said CHOOSE. Many people are worried that they HAVE TO store their card data online with iCache which is not the case. It will just be more of a pain to restore the data if you choose not to have them store your data.

Which Cards Can You Use:
iCache states that technically, you should be able to program any card that contains a mag stripe. That is, any card with a black magnetic strip that would use to swipe at pay terminals. This includes credit cards, debit cards, prepaid cards, ATM cards, loyalty cards, gas cards, give cards and gift certificate cards. It will be awesome to finally take all of those LOYALTY cards off of my keyring and put them into this device.
When Will It Be Available:
iCache is aiming towards a soft release towards the 2nd quarter of 2008 with a more widespread release near the end of the year. There is no word yet on how much this device will cost but if it’s $100.00 or cheaper, I’m going to pick one up.
Final Thoughts:
I am one of the ones that are extremely excited to see something like this coming down the pike. I’ll admit that I gave my dad this idea a year or so ago. I asked him, what if you could take all of these damn loyalty cards and combine them into one? He said that was a great idea but then, we would probably need to convince retailers to do a major overhaul on their cash registers as their would need to be some way to support the card. I’m happy to see that iCache looks to have gotten around the problem by not changing the dynamics of the card itself.
I’ve checked around the blogosphere and quite a few people believe that giving all of your data information to one company is a recipe for disaster. All it would take is for someone to hack their database or website and the game would be over. I’m pretty sure iCache has safeguards in place such as high bitrate encyption to make that data useless without the decryption keys. It’s also worth noting that you don’t HAVE TO give them your data. You can keep all of that information local.
It seems as though iCache has figured out a way to increase security while at the same time, increasing the convenience factor. I hope they see this post because I for one would love to be a beta tester for this product.
That’s my take on iCache. Now give me yours.
ShareThis Classic 1.5.1 Released
Alex King and company has released Share This Classic 1.5.1 which promises to add functionality from the new Share This 2.0 widget.
For those of you who have had trouble positioning the new ShareThis widget or need internationalization features now1, you can use the ShareThis Classic plugin for WordPress. The ShareThis Classic plugin adds three often requested features from prior versions: 1. the ability to choose which tabs you want to display 2. which order you’d like the tabs to display in 3. Facebook as a Social Web option
Alex King and the Share This team have done a splendid job with this plugin. It’s packed with features yet, is all contained within a small package.
