A survey conducted by online usability and accessibility expert Webcredible has identified email as the most desired service for mobile phone users. When asked ‘Which service would you use on your mobile/cell phone if speed & quality weren’t an issue?’, 33% stated that email would be their number one priority. Social networking followed closely behind with 25% of the votes.
20% of those surveyed also highlighted a preference for using their phone to access local information about their surroundings and a remaining 13% said that they would use their phone to obtain travel and route planning information.
Trenton Moss, director, Webcredible commented, “The ease of use with regard to accessing email via Blackberry and PDA devices has certainly caused a ground swell in consumers who want the ability to email on the move through a basic mobile device. What I find interesting though, is the speed with which social networking is becoming a must have function on mobile.”
“Over the next six months I see a continued increase in the number of people demanding social networking functions through their mobile against those who consider email to be the most important. One of the driving factors in enabling this will be the usability of the site and the skill with which site developers transfer from PC format to mobile format. Facebook has already developed a very accessible and usable mobile version of their site, ensuring its members get their daily Facebook fix.”
Interestingly, just 9% said that they would like to be able to shop online.
Moss continues, “I think this is an unsurprising statistic. There are two main reasons why mobile users are skeptical about shopping via mobile. Firstly, usability is a massive function and one which is difficult to overcome if shoppers want to view a good quality image of what they are buying. Secondly, there is still great uncertainty among the public about data security of shopping through mobile phones.”
Webcredible surveyed 1010 mobile phone users and achieved the following results:-
* Social networks – 254 votes (25%)
* Travel information/planning – 135 votes (13%)
* Email – 335 votes (33%)
* Local information/whats around you – 199 votes (20%)
* Online shopping – 87 votes (9%)
6 thoughts on “Email – Most Desired Service”
What’s a mobile phone?
@Damn Hairy Human It’s a phone that is mobile.
You’re not supposed to define a term by using its’ elements. I have a phone that has no cord, is that a mobile? No screen on it though, so I’m unsure how I could use it for email.
Here’s how I look at this: It’s really Social Networking vs. Email. And the one thing I hate about social networking, is that too many new web 2.0 sites are trying to have a social networking feel to them. I mean, we really don’t need messaging on every little service. Email is definitely becoming my favorite way to communicate, because I find IM can get stressful, because you have to have an answer right away, but with email, you can wait a day, and make an excuse for why you took so long to respond ;) I know a lot of people are saying “email is a thing of the past”, but really, it’s starting to grow on me…
@Chris Thomson Besides Twitter and Skype, Email is my primary means of communication and its worked out pretty well. I don’t use my cell phone to do any of those features listed above because I’m a cheap ass :P
Far out. I’ve tried to use it for anything else, but it fails miserably.
The screen is too small. The price is too high. Email/Chat/Net on my phone is as good as useless.
Besides, I use a phone for calling and texting. That’s it. (And as an MP3 player occasionally… and once in a while as a camera).