Here is a copy of the email I received today:
As you know, TalkShoe exists for the purpose of live interactive podcasting. And a live interactive podcast is more valuable when lots of people download it. So starting July 1, 2007, we’re planning to change our TalkShoe Cash system to reward live interactive Talkcasts as follows:
Talkcasts that draw at least 1% of their listeners live each month will earn our top payout rates. Across all of TalkShoe, we are currently seeing 2.1% live participation so this is not a hard-to-reach threshold.
Here’s how the calculations will work: Each live listener will qualify you for 100 downloads at the high payment rate. Downloads over and above 100 (per live listener) will receive a lower payment rate. For example, if you have 150 live listeners and 20,000 downloads during a month, your live listeners and 15,000 downloads will receive the high payout rate. 5,000 downloads will receive a lower payout rate.
It’s important to recognize that you can still upload non-TalkShoe-based (AKA “offline”) podcasts and episodes — there’s no scenario where uploading an offline episode will reduce your earnings on your other Talkcasts or downloads. More episodes and more downloads are always a plus, but much more of a plus with more live listeners. Even offline episodes will earn the top payout rate if your total of live listeners for the month at least 1% of your total downloads.
What should you do? Drive live participation! Encourage your listeners to join live, creating a fun, entertaining, and satisfying interactive experience — for them, for your time-shifted listeners, and for you the host.
What if the live, interactive format doesn’t work for your podcast? You’ll still be able to use TalkShoe for free hosting and earn cash at one of the best rates in the industry.
If you have been thinking about podcasting but have yet to cross the other side of the fence, now may be a good time to do so. If you have something passionate that you would like to share with others, you can use Talkshoe to do most of the heavy work for you and be paid a few bucks while doing it. Getting paid to podcast, sounds like a good deal to me.