Theres a new buzzword in town that is sweeping across the blogosphere like wildfire, but what is it? That word is, BlogRush. A new way of generating traffic to your site or blog.

As I was monitoring my RSS feeds on a very early Saturday morning, I read a post that discussed BlogRush and what it was suppose to do. I saved it in my news bin as I was interested and wanted to give it a try. Here we are, two days later and this BlogRush widget is appearing on just about every site that can be considered a blog.

Background Info:

BlogRush in it’s simplest form is a content syndication network. If you add the widget to your blog, your own site will appear on other blogs with the widget installed. I know it may sound like one of those other blog advertising deals but this service dives into the equation a bit deeper.

BlogRush works like this. Users signup and install the widget and display it somewhere on their site. If your site receives 100pageviews a day, your blog links will appear 100 times on other BlogRush widgets across the network. That’s great and all, but here comes the juicy part. If a user who is browsing your site clicks on the tab underneath the widget that reads ADD YOUR BLOG POSTS FOR FREE and they signup for an account, that user is added to your own BlogRush account as a referal. Now, when that user installs the widget to their site, your blog content will appear on that users widget 100 times in addition to the 100 times your site would appear across the network. As you add more referrals to your account and gain more traffic to your site, your traffic grows exponentially.

What I’ve Noticed:

Throughout the day on Saturday, I noticed that the same links would appear on my BlogRush widget, no matter how many times I refreshed the page. I think this was due to the lack of websites that were added to the same category as mine. However, the links have changed each time I have loaded my front page today, so that problem appears to be fixed. I also want to let you know that I myself, have clicked on a few of the links that appear on the widget that is published on this blog because they have been relevant and interesting. So in a sense, I have demonstrated to myself how this syndication network works.

Since displaying the widget, I can attest to seeing at least 5 people who were visiting this site who were referred by a BlogRush widget. The reason for this varies. Either the headlines to my articles suck or, it was early in the adoption phase. Considering this widget is gaining in popularity extremely fast, I expect to see the referral links increasing as time goes by.

Improvements Needed:

I’d like the ability to edit the width of the widget. The one on this site is just a pixel or 2 too big and it’s crunching the left sidebar. Right now, there is no way to edit the size of the widget. There are also no reports or stats as of yet. Apparently, that part of the service is still under construction. At first, I wanted to suggest a way for us to customize which sites appear on the widgets based on tags, but I have to admit, the BlogRush algorithm seems to be doing a pretty good job displaying related content.

At times, there are blog headlines that appear in my widget which seem screwed up. The headlines appear as all question marks as if I don’t have the language pack the headline was written in. It could also be the case that the blog entry was spam. Speaking of blog spam, it will be interesting to see if BlogRush actually syndicates blogspam which in my opinion would send this service back to where it came from.

Conclusion:

This service has come out of no where and is really taking the blogging world by storm. John Reese hit the nail on the head with this service although, I’m not sure what the revenue model is just yet. If you own a blog or a website and you need traffic, definitely give this service a try. It’s free, it’s easy to install, and so far, it seems to be working. If you would like to take part in this blogging phenomenon, be sure to visit BlogRush.com and sign up for your own free account.

If you are currently using BlogRush, I’d be very interested in hearing your experience with it thus far.