I’ve been following the story of BAWLS ever since I discovered that the parent company had filed bankruptcy and the board members ousted the CEO along with a few other people. According to BevNet which is a great site that covers all aspects of the beverage industry, Bawls is back online and is resuming operations.
The brand had been in limbo since founders Hoby Buppert and Christina Staalstrom were forced out by investors late last year. In January, the company slashed staffing levels and effectively ceased operations as investors sought a buyer for the brand.
My hope is that the Speedway just down the street from me will once again, carry the unique blue bottles with the 16oz cans of an energy drink that is in a class of its own.