Not sure how long this has been going on, but a post on the Google Webmaster Blog talks about the removal of feeds showing up in search results with the exception of podcast XML feeds. I for one am really happy that Google took this measure because it was becoming increasingly annoying, to browse search results, only to click on one XML feed after another without ever actually coming across the content.
As a webmaster, you may have been concerned about your RSS/Atom feeds crowding out their associated HTML pages in Google’s search results. By serving feeds, we could cause a poor user experience:
- Feeds increase the likelihood that users see duplicate search results.
- Users clicking on a feed may miss valuable content available only in the HTML page.
To address these concerns, we prevent feeds from being returned in Google’s search results, with the exception of podcasts (feeds with multimedia enclosures).
You can check out the entire blog post here.