The Truth Behind The Digg Effect

Chris Brogan, a social media maven, has published an article on his blog that goes into detail about his experience with the so called “Digg Effect“. Chris provides a visualization which shows the surge in traffic he received when he reached the Digg front page. What happened as a result? According to Chris, NOTHING. His RSS subscriber base didn’t increase, nor did the initial traffic to his site which is the basis for this post. Bloggers and site owners alike believe that getting on the front page of Digg is like striking gold, unfortunately this is not the case.

I’m not saying that being on the front page of Digg is a bad thing, but there is something you have to realize. The type of traffic that Digg sends is the “Here Today, Gone Tomorrow” type of traffic. And while were talking about this sort of traffic, the same thing can be said for Stumbleupon, Sphinn, and Propeller. I’ve read so many blog entries that covered their own surge of traffic and the similarities between all of them are the same. No one sticks around, no one subscribes to the RSS feed, and the site that was once popular ends up returning to the shadows of the web.

A blogger or site owner should be looking to grow their reader base and that won’t happen by getting on the front page of Digg or any other major social bookmarking site. There is the argument where if you appear on these sites multiple times, there is a more likely chance of gaining quality traffic. I wouldn’t consider the digg effect to be called quality traffic, but I do think that by receiving this fly by night traffic, your building brand awareness. Your brand being your site and it’s a golden rule that REPITITIVENESS works.

The gist of what I am trying to say is to not rely on Digg, Stumbleupon or any other website to provide you with traffic. Instead, write good quality content. Good quality content does the job of so many other facets of blogging. Good quality content creates links, conversations, interactivity, spawns relationships, builds your brand and does so many other positive things for you, that if I were to write a book on SEO, it would contain one page. That one page would simply say, WRITE QUALITY CONTENT.

Tell me what you think in regards to this issue. I’d be very interested in your opinion.

BTW. Hello to all of you STUMBLING across this post. Are you here to prove me wrong?

My WordPress 2.3 Upgrade Experience

I’m writing this post within the new fancy WYSIWYG editor which is nothing more than the same editor with the exception of a new button. The new button shows me quite a few new formatting features but my favorite one is the UNDO button.

So far, my WordPress upgrade experience has been pretty good. I did encounter an upload problem in which a few folders were uploaded into other folders. In other words, some folders were not overwritten like they were supposed to be. I fixed this and re-uploaded the files which allowed the WordPress upgrade script to properly update my database.

I believe there is a bug that was created after my WordPress installation was upgraded. As you can see below, the area of my dashboard which would normally show incoming links to my site from outside sources, is now showing my own blog posts from my front page. I’m pretty sure this is not supposed to happen. This never occurred during any other WP upgrade I have performed. I have since created a forum post about it on the official WP forums to see if it’s a bug or not.

WordPRess 2.3 Bug

I knew about the tag importers being added to WordPress 2.3 but for the life of me, I couldn’t figure out where they were. I eventually located them within the MANAGE-IMPORT area of my WordPress admin panel. After clicking on the importer for my Ultimate Tagging Warrior plugin, all of my tags were imported into the native tagging features implemented into WP 2.3 I also experienced numerous wordpress.wp_post2cat does not exist errors which were being generated by the UTW plugin, so be sure to disable it once you complete your upgrade.

I want to give a very big thank you to everyone responsible for the automatic update notification feature. This is an invaluable time saver. After my upgrade was complete, I discovered 5 plugins which had an update available for download. The notification window provides a direct link to the plugin on the wordpress.org site where additional information along with the plugin files can be located.

Last but not least, if you are experiencing trouble with WordPress, the best place to find help is the WordPress.org forums. However, before creating a new post, be sure to perform a search to see if your question was already answered. There is nothing more annoying on a forum than seeing 50 different forum threads on the same topic which has already been answered.

You’ve read my experience, now it’s time to share yours by leaving a comment below.

Is The BlogRush Over With?

When I initially became aware of BlogRush and it’s associated claims of rushing traffic to blogs, I became extremely interested. As a blogger myself, I’m always looking into new ways to generate traffic. As we now know, BlogRush has itself experienced a rush, a rush that I believe is bigger than any smalltime blogger currently using their widget, has experienced. Their system is simple and at face value looks like it would work for everyone, but after reviewing my stats, it looks like it won’t work for me.

Out of 2,401 impressions or appearances on various sites, only 4 people have clicked a headline attributed to my site. If you ask me, that’s not exactly a rush of traffic. Now I know it could be possible that the headlines to my articles suck, but is that really the case? My blog is currently competing within the Computers and Internet category and I myself have clicked on a few of the links within the widget on and have found some really cool sites. However, till this day, I have yet to see any of my posts appearing on anyone else’s widget. I even spent half an hour, clicking on various posts from one widget to the next, and I never saw one post from my site.

It’s also worth mentioning that I have checked both my Entry pages, and my Exit pages for the widget url. As we’ve seen earlier, at least 4 people have used the article headline on the widget as an entrance page to my site. However, there are 25 hits for the widget url being used as an exit page. Although I don’t know how many of those exits are attributed to myself, I really feel as if I’m doing everyone else a favor, by having this widget published on my site versus helping myself out.

The only people that seem to be benefiting from this service are the big blogs who most likely have quite a few referrals. BlogRush has stated in their latest email that:

We’ll soon be adding a bonus credit system that gives certain bonuses only to our low traffic members since they need the help the most!

That may be enough to help us small timers out, but only time will tell. So far, I’m experiencing lack luster results with BlogRush and apparently, these people are too although I’m not sure why Darren is using Blogrush as his blog gets enough traffic as it is.

ProBlogger.Net

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Add Google Ajax To Your WP 404 Page

I think I have finally found an easy solution for my WordPress 404 page. The plugin is called AskApache Google 404.

This plugin after being installed, will display an Ajax powered Google search box. This search box will automatically perform a search for Jeffro2pt0 or the text contained within the link that generated the error. The Google search bar contains tabs for finding blog posts, videos, images, and results from across the web.

Now, instead of generating a simple error message with no way of finding what it is the browser was looking for, this plugin gives me a chance to offer the search bar to visitors who can at least ATTEMPT to find what it was they were looking for. I’ve also heard that by using this Google search bar, Google would be more appreciative to my site in terms of SEO, but I have no definitive proof.

If your a WordPress user and you don’t have a helpful 404 page, give the Apache Google 404 Plugin a try. It’s very easy to install and in the end, your visitors will be appreciative that you provided a way for them to try and find what it was they were looking for.

Click Here To Test The Plugin

And by the way, Hello to all of you who have STUMBLED across this page. By all means, take your shoes off and make yourself at home.

BlogRush What Is This New BuzzWord

Theres a new buzzword in town that is sweeping across the blogosphere like wildfire, but what is it? That word is, BlogRush. A new way of generating traffic to your site or blog.

As I was monitoring my RSS feeds on a very early Saturday morning, I read a post that discussed BlogRush and what it was suppose to do. I saved it in my news bin as I was interested and wanted to give it a try. Here we are, two days later and this BlogRush widget is appearing on just about every site that can be considered a blog.

Background Info:

BlogRush in it’s simplest form is a content syndication network. If you add the widget to your blog, your own site will appear on other blogs with the widget installed. I know it may sound like one of those other blog advertising deals but this service dives into the equation a bit deeper.

BlogRush works like this. Users signup and install the widget and display it somewhere on their site. If your site receives 100pageviews a day, your blog links will appear 100 times on other BlogRush widgets across the network. That’s great and all, but here comes the juicy part. If a user who is browsing your site clicks on the tab underneath the widget that reads ADD YOUR BLOG POSTS FOR FREE and they signup for an account, that user is added to your own BlogRush account as a referal. Now, when that user installs the widget to their site, your blog content will appear on that users widget 100 times in addition to the 100 times your site would appear across the network. As you add more referrals to your account and gain more traffic to your site, your traffic grows exponentially.

What I’ve Noticed:

Throughout the day on Saturday, I noticed that the same links would appear on my BlogRush widget, no matter how many times I refreshed the page. I think this was due to the lack of websites that were added to the same category as mine. However, the links have changed each time I have loaded my front page today, so that problem appears to be fixed. I also want to let you know that I myself, have clicked on a few of the links that appear on the widget that is published on this blog because they have been relevant and interesting. So in a sense, I have demonstrated to myself how this syndication network works.

Since displaying the widget, I can attest to seeing at least 5 people who were visiting this site who were referred by a BlogRush widget. The reason for this varies. Either the headlines to my articles suck or, it was early in the adoption phase. Considering this widget is gaining in popularity extremely fast, I expect to see the referral links increasing as time goes by.

Improvements Needed:

I’d like the ability to edit the width of the widget. The one on this site is just a pixel or 2 too big and it’s crunching the left sidebar. Right now, there is no way to edit the size of the widget. There are also no reports or stats as of yet. Apparently, that part of the service is still under construction. At first, I wanted to suggest a way for us to customize which sites appear on the widgets based on tags, but I have to admit, the BlogRush algorithm seems to be doing a pretty good job displaying related content.

At times, there are blog headlines that appear in my widget which seem screwed up. The headlines appear as all question marks as if I don’t have the language pack the headline was written in. It could also be the case that the blog entry was spam. Speaking of blog spam, it will be interesting to see if BlogRush actually syndicates blogspam which in my opinion would send this service back to where it came from.

Conclusion:

This service has come out of no where and is really taking the blogging world by storm. John Reese hit the nail on the head with this service although, I’m not sure what the revenue model is just yet. If you own a blog or a website and you need traffic, definitely give this service a try. It’s free, it’s easy to install, and so far, it seems to be working. If you would like to take part in this blogging phenomenon, be sure to visit BlogRush.com and sign up for your own free account.

If you are currently using BlogRush, I’d be very interested in hearing your experience with it thus far.

Full Feed Or Partial Feed That Is The Question

An interesting debate is taking place on Problogger.net That debate centers around the question of whether or not your RSS feeds should be partial or full. Gina from Lifehacker argues for Partial feeds while Rick from Feedburner argues for Full feeds.

The argument I hear most often when it comes to partial feeds is that, the partial content serves as a teaser and is used to get the user to click on the article link to visit the actual page where ads are waiting to be clicked. Most content authors think that by providing a Full RSS Feed is the same as giving away their content for free which then, can not be monetized because users will never visit their site.

After reading the argument presented for both sides, I am going to have to side with Rick Klau from Feedburner.com He presents a number of points that are really worth considering. Some of the points Rick mentions include:

If you just include a sentence or two of a post in a feed, you’re asking the reader to click through to read the rest of the post – when the actual substance of the post is not at all obvious from those first few sentences.

It should be noted that in feeds who’ve compared full and partial feeds, we’ve seen no hard evidence suggesting that partial feeds alone increase the clickthrough rate.

full posts also contain far richer information within the posts – hyperlinks – that can be exploited by services like TechMeme, Technorati, and other RSS-aware services. Partial posts rob readers (and automated services) of that context, as the hyperlinks themselves aren’t included in the partial posts.

While it’s easy to see which side of the fence I’m on in regards to this issue, it has to be noted that partial feeds make sense for specific situations. For example, some publishers do not have the proper licensing rights to publish the full text of an article.

Most feed readers now a days give users the ability to choose how they want to view their subscriptions. The options are typically Full Text, Partial Text, or headlines only. I’ve always told other users of Feedburner to set their Feed to display the full post which would cater to everyone. Let the user decide if they want to see only a partial post or not.

To read the debate and decide for yourself, be sure to read Full Or Partial RSS FEEDS – The Great Debate

45 RSS Feed Directories Worth Submitting To

Jason Bartholme has published a list of 45 sites that he has hand picked that allow you to quickly submit your RSS feed to. This is great for blog owners who want to gain more feed subscribers or for those who want to gain even more back links. I spent over 2 hours last night manually submitting my feed to each service. It will be interesting to see what my Feedburner stats say in the coming days.

Check out Jasons List – 45 Working Sites to Quickly Submit Your RSS Feeds

WordPress 2.2.3 Released

WordPress version 2.2.3 has been released. The release is slated as a “security and bug-fix” release. Considering this fixes a few security issues, it is highly recommended that you upgrade your WP install to the latest version ASAP. Considering WordPress 2.3 is around the corner, this upgrade is probably not going to sit well with a few people.

Two of the fixes in the latest version of WP are rated as “high priority“. Those two are labeled as, 4704 Invalid RSS2 Comments Feed and 4720 Users without unfiltered_html capability can post arbitrary html There were also a number of files that were changed. To see a complete list of these file changes, be sure to read WordPress 2.2.3 File Changes

Download the latest version of WordPress here http://wordpress.org/download/ Pardon me, as I commence with the upgrade! If you don’t hear from me by Monday, you’ll know why.

ProBlogger Interviews SEObook Author

Problogger.com Logo Darren Rowse of Problogger.com has published the first of a two part interview he conducted with Aaron Wall, author of the eBook, SEObook. In this interview, Aaron answers questions pertaining to link building strategies. Below is a sample of the interview.

When it comes to building links to a blog – do you recommend bloggers buy links, ‘use’ social media sites, trade links, linkbait, something else…. or some combination of the above?

I say try everything and see what works best for you. You might come across a trick that I haven’t used much that works well for you given your personality and your market.

One other thing I would probably add is that for most people it is probably not going to be worth it to spend tons and tons of time building up a social media account on a large generalist website. If you only have a few hours a day to spend online then you should spend most of that reading and participating on sites specifically about your topic, or writing your site.

Be sure to check out part one of the interview as it contains quite a few helpful tips.

PageRank And NoFollow Myths Answered

SEO Theory has put together a very well written document that covers the SEO myths surrounding PageRank and the NoFollow attribute. The document is a long, but informational read. I’ll try to cover the highlights for you.

SEO Myth Number 1. You Can Control The Flow Of PageRank On Your Site

Fact: Your PageRank is influenced by four factors:

What you do with your pages
What other people do with their pages
What Google does with its filters
Time

Fact: PageRank begins with your pages.

Fact: PageRank is an estimate, not a specific value.

SEO Myth Number 2. Rel=’nofollow’ Can Be Used For Search Engine Optimization

We throw “SEO” around like a word these days, and in some ways it has become a word. But it also remains an acronym for “search engine optimization” and optimization refers to the process of modifying Web pages so that they achieve optimum visibility in search results.

Can you use “rel=’nofollow’” to optimize for search? No.

Can you use “rel=’nofollow’” to optimize for anything? Yes.

Be sure to read the entire article, The PageRank control myth and the nofollow-for-SEO myth

Thoughts and Insanity From Jeff

The Musings Of Jeff Chandler

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